10:53 AM

Understand the target market

Hey Malaysians!!!

It's very difficult to handle a marketing job especially when you are trying to introduce a new product to the public. Like my boss always said, when you are trying to promote something, you must 1st understand the target market.

A disappointed salesman of Coca Cola returns
from his Middle East assignment.
A friend asked, "Why weren't you successful with the Arabs?"
The salesman explained, "When I got posted in the Middle East,
I was very confident that I will makes a good sales pitch
as Cola is virtually unknown there.
But, I had a problem I didn't know to speak Arabic.
So, I planned to convey the message through 3 posters...
First poster, a man crawling through the hot desert sand...
Totally exhausted and panting.
Second poster, the man is drinking our Cola and
Third, our man is now totally refreshed.
Then these posters were pasted all over the place"
"That should have worked," said the friend.
The salesman replied, "Well, not only did I not speak Arabic,
I also didn't realise that Arabs Read from Right to Left..."